Beauty for Wild Ones

Since 1979, Wet n Wild has been serving affordable, high-performance products for beauty fanatics of all ages, ethnicities, and walks of life. No matter who you are, Wet n Wild has a product for you!

From your first lipstick ever to the black eyeliner you just can’t quit, once you go Wild, you’re with Wet n Wild for life.

Safe & Cruelty-Free

Wet’n’Wild are cruelty-free and always have been! Plus super safe: in a study that tested over 400 lipsticks across price points, Wet n Wild lipsticks came out on top. The Campaign for Safe Cosmetics detected no lead in Wet n Wild lipsticks. If you ask us, safe beauty shouldn’t be a luxury, it should be a given.

Wet n Wild is America’s #1 Value Brand

Nine out of ten people have heard about us for a reason: Wet n Wild products have always been some of the best-priced beauty on the market. At any given moment, Wet n Wild is helping millions of people across the world to feel beautiful at a price that feels right. We love that!